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January 24, 2023by Michael Ezeadichie0


What are the best marketing tools an entrepreneur can use when starting out?

These are common questions that new business owners ask us. Many of these entrepreneurs understand that the world is moving at a fast pace and there is an intense need for marketing to boost their brand. Since they do not want to be left behind, they desire to know tools that can help with marketing.

There are numerous tools out there for entrepreneurs. However, we will be highlighting some of the best marketing tools for newbie entrepreneurs in this article.


As a brand that interfaces with vendors, we have recommended some of these tools to vendors on our platform and they only have good reviews about them.

15 Best Marketing Tools for Entrepreneurs in 2023

Are you looking for easy marketing tools that are beneficial to your business? Below are some of the top marketing tools for entrepreneurs in 2023.

1. Google analytics

If you use Google, you should be familiar with Google analytics. As a business owner, you cannot avoid working with data. It is what gives you insights on what to do and things that should have your focus and energy.

With Google analytics, you can observe contents that are doing better than others. It works hand-in-hand with Google search. From it, you can see what people are always searching about, especially as it concerns your niche.

This way, you can ensure to curate topics related to those searches so that your brand and website will get higher ranking. The goal of a business is to generate traffic and this tool will give you insights on how to go about it.

2. Canva

It would be unthinkable to talk about marketing or marketing strategies without mentioning graphics. It is common knowledge that your visuals play a huge role in your marketing communications.

As a newbie entrepreneur, it could be that you do not have the resources to hire a graphics designer. Should that hinder you from using graphics from your communications?

It can be a hindrance, but canva is there to your rescue. Canva is that app that helps beginners to create unique designs from already prepared templates.

It is one of the best marketing resources for entrepreneurs. You should get started with Canva if you haven’t already.

3. Trello

As a business owner, you are always going to be executing one project or the other. Aside from that, you will also be involved in running other affairs of the business. All these can be overwhelming and can affect the successful execution of your projects.

It is where there is a need for a project management tool when running a business and you can Trello for it. With Trello, you get to assign responsibilities to people and follow up on their progress. Now, members of your team have a board where they can check tasks and who is responsible for the handling. In addition, you also get to move the tasks around from ‘to-do, doing, to done.

4. Uber suggest

Do you know the keywords that are buzzing in your industry?

It is common to see brands having a blog section on their website. Here, they write on things that pertain to their industry. However, your articles will be irrelevant if they are not infused with the right keywords. In addition, the articles will also not do well on search engines.

To avoid such a situation, you need to know the buzzing keywords that will make your articles SEO-optimized. It is where Uber Suggest comes to play. It lets you know the right keywords to use. Thus, ensuring that your articles are SEO-optimized.

5. Mailchimp

One of the best marketing strategies for any business is email marketing. Whether you’re just entering into the market or already an existing player, email marketing helps to sell your business.

Mailchimp is a marketing tool that helps business owners with email marketing. With this tool, you do not have to undergo much stress with managing your email marketing. Instead, you need to focus on the messaging and ensuring that everything is set for deployment.

We love that the services of this tool are free until you hit 2,000 subscribers. It shows consideration for newbie entrepreneurs. Therefore, this tool should be one of your best friends.


The messaging of your marketing communications plays an essential role in marketing. Sadly, many entrepreneurs struggle with coming up with copy for their marketing communications.

It is why all brands have a need for a copywriter as part of their marketing team. But again, we know that you may not have the budget to hire one as a newbie entrepreneur.

So, you can use as a tool to come up with compelling and engaging copy content. It saves you the stress and time of racking your head, especially as you’re not an expert or professional in the writing field.

7. Grammarly

While coming up with content and copy for your marketing communications, you also have to focus on your grammar. Imagine putting out messaging that has grammatical errors and blunder. Of course, it wouldn’t speak well of your brand and your competitors can use it against you.

So, grammarly comes as a tool to help with your grammatical structure. It helps to correct your tenses and ensures that there are no errors. In addition, it could also help with more engaging words.

Grammarly has a free version. But its premium version gives you the best out of it. You can start using the free version and later transition to the premium.

8. Slack

Slack is another excellent marketing tool for entrepreneurs in 2023. It promotes and enhances effective communication.

If you’re looking for a platform to use as a community for employees, slack is one of your best options. Here, you can easily disseminate information and ensure that everyone is carried along.

We also love that slack isn’t limiting as you can also use it as a place to connect with your clients. It aims for seamless communication and that is what you will get using the platform.

One of the reasons why this tool has gained much popularity is because its interface is easy to navigate.

9. Hootsuite

The world has evolved from times when one has to depend on having a physical location before they can access a business. Now, there are online platforms like social media channels. And, smart business owners ensure that they create social media profiles for their brands.

However, it can be stressful posting content on your social media platforms. For example, you may want to post something in the evening but forget to do so as you were engaged in other activities.

Hence, there is a need for a tool that helps with the management of your social media channels. Hootsuite is that marketing tool for social media management.

10. Hubspot

Many people have their different uses for hubspot. However, everyone agrees that it is a helpful tool for any business owner. Even if you do not own a business, you can still find hubspot helping as it has a learning academy.

This tool helps with content management. If you struggle with content as an entrepreneur, you will see things from a newer perspective when you start using hubspot. In addition, the tool also has templates that can help with designs for your landing pages, social media posts, etc.

You can also use hubspot for analytics and data collation purposes.

11. Crazy egg

Being a business owner goes beyond having a website for the brand and putting out content. Is your website friendly for users? What pages on your website get the most traffic? What do users do the most when they get on your website?

These are questions you cannot answer if you depend on manual means. But, it is helpful to know the answers to these questions as a business owner.

Therefore, you can use crazy egg as that marketing tool that helps you analyze activities of people on your website. Hopefully, you’ll use the data to boost your brand.

12. Yoast SEO

SEO stands for search engine optimization. It goes beyond researching keywords and infusing them into the writing of your content. You also need to be conscious of SEO optimization while posting content to ensure the high ranking of your website. It is where Yoast SEO comes to play.

It is the commonest for its type due to its easy usage. With this tool, you get to improve the readability of whatever you’re posting. When you input a keyword, it also helps you know the percentage strength of that keyword.

If you’re doing something wrong, you can tell while using Yoast SEO. Its goal is to ensure that everything about your content and website is SEO-optimized.

13. Zoom

We doubt there is anyone who hasn’t heard of this marketing tool. Even if you were not familiar with zoom, the lockdown increased its popularity as many companies began using this tool.

Zoom is a video marketing tool. If you are a remote company, it helps to connect everyone and comes in handy for meetings and presentations.

Now, you do not have to go to a physical location before you can connect with people or have pitch presentations with your clients. It is one of the first tools you should be familiar with as an entrepreneur.

14. DropBox

It is easy for business owners to get overwhelmed easily, especially when things are not in one place. It is one of the top complaints of many entrepreneurs. So, we always advise business owners that one of the best ways to go about this should be to have all your items in one place.

DropBox is the marketing tool that helps with this navigation. You can upload things relating to this business on the cloud-based platform and also put restrictions as the need arises. Interestingly, you can also connect other productivity tools to DropBox.

15. Due

‘Time is of essence.’ ‘Time is money.’

We are sure you’re familiar with these phrases and know that you have to manage your time effectively as a business owner. Understandably, you have to juggle many things while running a business.

Thus, it is easy to lose track of time and it may affect important things you need to do. Therefore, one marketing tool that would be helpful in this case is Due. It is a time-management tool that helps with planning and arrangement.

Now, you have a tool that reminds you of important events, ensuring that you do not miss out on anything. You can also use the tool to monitor things that take up most of your time.

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