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How Kusnap is Helping Business Growth in Nigeria

November 26, 2021by ServoNG0

How Kusnap is Helping Business Growth in Nigeria

Decades ago white-collar job was the order of the day for college degree holders in most countries including Nigeria leaving trading and other forms of businesses in the hands of a few people, especially those without formal education. Juicy job vacancies were available in private organizations and governmental institutions for fresh graduates. Today the reverse is the case as the government alone cannot provide jobs for the teeming population in the country. Both white and blue-collar jobs are not easy to come by.

National Bureau of Statistics (NBS) reported that the number of unemployed Nigerians rose to 23.19 million in the fourth quarter (Q4) of 2020 due to job losses occasioned by the outbreak of the Covid-19 pandemic. The report shows that the number is 6.5 percent higher compared to 21.77 million recorded as unemployed in Q2’20. This also indicates a 33.3% unemployment level compared to 27.1 percent in the second quarter of 2020. In the fourth quarter,  it rose to 33.28 percent.

Simona Verrella is a Statistica researcher specializing in economy, education, and demographics. Her geographical areas of expertise are Italy and West Africa, with a special interest in Nigeria. According to her publication on 23rd September 2021, the unemployment rate in Nigeria is estimated at 32.5 percent, which shows a consistent rise when compared to the previous years. And according to the Nigerian methodology, over 33 percent of the labor force was unemployed in the fourth quarter of 2020.

Interestingly, this ugly situation has compelled well-meaning Nigerians to think out of the box and eventually calve a niche for themselves. This has led to high competition within the business world. So, to defy the odds and survive in business, one needs to tap into numerous opportunities (Kusnap) has provided for business development in Africa.

Kusnap has provided a platform for entrepreneurs to reach their target audience with ease and for free. One thing is to own products/services, another is to connect your target audience for patronage. Kusnap foresaw the need to digitally bridge the gap between buyers and sellers making buying and selling possible from the comfort of your home contrary to the traditional way of having to get to a physical store before purchase is made. This is made possible through the unique features on the platform, which include but are not limited to the presence of artificial intelligence to enable users to choose from the wide range of brands,  window shopping,  provision for products owners to upload their items by themselves, direct conversation between sellers and buyers to the point of payment without interference. Above all, it incorporates GPS to ascertain  the location of both parties in order to checkmate cybercrimes.

The emergence of Kusnap in  2020  was timely as it mitigated the impact of Covid-19 that befell our nations when we least expected such calamity. It is sad that the pandemic is ongoing, which we believe will go away very soon to restore normal business practices. The timely intervention of Kusnap has contributed to the growth of businesses in Nigeria as we geared towards post-Covid-19  recovery.

The most interesting thing about KUSNAP is its  focus on providing an enabling environment for both start-ups and existing businesses to thrive at no cost. This human-oriented  service is to keep bringing about a paradigm shift in the economy of Nigeria, and as well   reduce the unemployment rate in the country, leveraging on the unprecedented opportunity that Kusnap brings to the fore.

Kusnap is built by Nigerians, built in Nigeria, and owned by a Nigerian. Undoubtedly, the offline and online aggressive advertising of this noble company is being handled by Nigerian-owned advertising firms. The extended effect of the  awarded contract is evident in the improved living standard of foot soldiers engaged to convey the presence of Kusnap across Nigeria. Kusnap also offers internship opportunities for aspiring Nigerians who want to leave a mark in the Africa tech industry. So, the contributions of the noble and famous Kusnap to the Nigerian economy know no bounds as its tentacles are spreading to incorporate the services of  Nigerian developers alike. This serves as  a measure to attain a significant level of socio-economic progressiveness and sustainability of its host  country.

Time is the greatest gift given to humanity. This precious gift is to be invested and not to be wasted.  It’s economically imperative to consider time management as a key factor in business development, which is why Kusnap Subscribers can now channel the  time that would have been used to initiate and complete the process of buying and  selling  in  a physical market to  other activities that will bring about economic and technological development within their domain. The marketplace of Kusnap is wide enough to accommodate the influx of Users on a daily basis. Therefore, any attempt to ignore or under-use the platform would mean economic and technological backwardness.

The start-up series is regularly brought to you by Kusnap Africa Limited. For more information about the Kusnap brand, visit; and for the Kusnap Entrepreneurial Institute, visit 

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Kusnap allows you to sell all kinds of products such as kitchen wares, backpacks, smartphones, tablets, electronic/phone gadgets and accessories, computers and accessories, toys and children games, fashion items, and lots more.
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