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HOW TO START A BLOGGING BUSINESS IN NIGERIA

September 30, 2021by ServoNG0

HOW TO START A BLOGGING BUSINESS IN NIGERIA

With the advent of technology, more job options have been discovered where individuals can literally just do everything from home without any real work at all. Even some of the jobs that previously required physical presence of individuals at their place of work has changed with individuals being able to sit at home and work. This work method is known as remote working and it typically gives people an opportunity to sit down at home go about their normal business activities and get results right from home. No need to move from place to place. So individuals can set their own plans for the day and work with it with little stress and still doing normal things at home.

One opportunity that comes from the numerous technological advancements is Blogging. It has quite become one of the popular work from home businesses that individuals can totally do from the comfort of their homes. Blogging, most times, are even run single-handedly by one person without really needing the help of anyone. The business not only gives individual the opportunity to start a new business but also be their own boss while also working right from their home. The schedules are made by individuals and they decide whenever they need to do things concerning the business. Blogging is simply the act of posting content on a platform called a blog.

According to Wikipedia, a blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. And According to thebalancemb.com, Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses.

From the definitions above, it is clear to note that a platform called blog is obtained and then from there individuals can post several things based on they kind of thing they want or the niche selected. There are different categories that can be used for blogging. There’s a blog for almost everything and individuals just need to select one or a number of other options that they’ll produce content on. There are also a number of platforms that can be used to start a blog. They all have their advantages and have their own way of making the blogging journey easy for individuals.

Most times, blogging is started by experts in a particular subject. The blog will comprise totally of content on that subject. But that doesn’t mean other people without experience cannot start a blog. All that is needed is the passion for writing. That, and the ability to come up with suitable content for your viewers is just the basic requirement on the path of the individual to be able to start a blog. All these are done from home and you basically sit at home and get your money without too much stress. Though the payment aspect of blogging might be a little bit difficult at the start, it eventually goes on to become a really lucrative business 

In the next sub heads, I’ll discuss the processes involved in starting a blogging business and some of the several factors that must be considered in a bid to get the utmost benefit from the business.

1. RESEARCH

This is very important to almost any kind of business and you can’t just start a business without an idea of what the business entails. There are a number of things about blogging that can only be found during your research. With the research, you learn new things and also strategies to get the best out of your blog. As blogging is even an internet based kind of business, information can be gotten on the internet regarding blogging, how to start a blog, kind of things to post and more.

There are a number of people who are also experts in the business. You can meet up with some of these individuals and ask questions regarding the business. Take note of even the smallest things as the business needs every bit of information if it is going to be successful.

2. SELECT A NICHE

As mentioned earlier, there are a number of things the blog can be based on. It is always advisable to pick a niche that you’re comfortable with so that you won’t have problems with creating content for your blog. Some of the different subjects you can choose to be the blog’s niche are Agriculture, Sports, Business, Entrepreneurship, Youth Empowerment, Entertainment, Fashion, Lifestyle, Personal Development and more. The blog can also be a picture blog and photographers can make use of the blog to showcase their pictures collection. Sometimes, people also choose to create blogs to serve as news websites where news stories can be posted.

While a blog can be based on a single niche, it can comprise of other categories too and that’s when individuals will need to expand their expertise. Also, bloggers are not only people who start a new blog and post things there, they can also be people who work for blogs. The need for more content creators arise from when the blog needs to cover even more subject areas. It’s something that one person can do too, if they’re willing to put in so much hard work but to reduce the stress, it is advisable to get just some other people to work with you on the blog and if not, stick to one category.

3. PREPARE A BUDGET AND SET UP THE BLOG

While the blogging business might seem like a really different type of business from the regular ones, it also requires a level of capital to start. The capital will cover the cost of buying q domain and designing the blog to look really good. If there will be employees, the capital will help to also cover that cost. When hiring people for the blog, ensure you select the people who have a good knowledge about the niche they’ll be undertaking. They must also be able to work on whatever topic it is from the subject to be selected.

For setting up the blog, there are two ways to go about it. One is the easy way which is to buy an existing website or engage the talents of an expert to help with designing the blog to the way you want it. This of course comes with extra cost since you’re not doing it yourself and you’re getting someone else to do it. While you’ll pay for some features to get the blog running, you’ll also pay the website designer for their services.

The other way to go about it is to do it all by yourself. There are a number of platforms that offer blogging services. The most common ones are WordPress and Blogger. They are widely used and are quite easy to use provided you know what your doing. You can check up for tutorials on how to do it and bring the blog to light though you might also need the services of a designer to help give the blog a very good look. You can also start a video blog with YouTube. Posting content there is easy and you don’t really need an expert to help you set up.

4. MARKETING

After setting up the blog, the next thing to do is to get people to visit the blog, like, comment and share. For this, you can make use of all social media platforms. Create a social media page for the blog and from there look to get followers and update them on the content on the blog. Also, you will need to get subscribers and when you do, you can add them to a mailing list and also share content with them from there. Make sure you post contents that are more likely to get engagement from a particular group of people or everyone in general.

Starting up a blog is a relatively easy thing to do and it’s one that even let’s you work from your home without any issues. It takes consistent effort and a lot of good content to be successful at it and start making profits in no time. Whether you set up your own blog or you choose to work for a blog, the business is entirely a very comfortable business to get involved in.


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