HOW TO START A JERSEY SALE AND CUSTOMIZATION BUSINESS IN NIGERIA
It’s not news that football is a really popular sport not only in the country but around the world as well. It can even be labelled as the country’s number one sport. Football, or soccer, as it is called in some parts of the world, is one sport that brings together millions of people from different parts of the world. In football, there are a number of clubs in different regions around the world. The most popular leagues are the English Premier League in England, Spanish La Liga in Spain, Serie A in Italy and Ligue 1 in France. In Nigeria, the league is called the Nigerian Professional Football League, also called NPFL.
In these different leagues, there are different number of clubs and all have supporters or fans who root for them in their games. Individuals support their clubs for different reasons. It could be because of history, love for a particular player or even love for a favorite color. Clubs and their fans are recognized or can be identified with the Club’s jersey which stands as the official wear for that particular club. When these teams or clubs have a football match or when fans also want to show support, they simply wear their club’s jersey. This of course brings about a good business idea that can bring in good income for entrepreneurs.
The jersey sale and customization business is one of the popular businesses in the country. It is not really practiced by many people and that even makes it a reasonable business option. The business simply involves the sale of jerseys and also for individuals who want, customization of the jersey. There are many football fans around the country and as a way to show support, people get jerseys and might decide to even customize it with their names or whatever they like or prefer. It is a lucrative business judging by the large fan base of some clubs and also the popularity of football and jerseys in the country.
The business can either be practiced in a small scale or large scale format. The small scale format, just like the name implies, is a very much smaller version of the business and it is one that can be considered for individuals who do not really have a large budget or capital to adequately run the business. The small scale aspect also can be operated from the comfort of your home with marketing and sale being conducted online through social media or a website where they can be displayed for orders to be taken and then sold to customers who are willing to get them. This aspect does not include the customization aspect which would normally require even more things such as machines in going about it. The large scale aspect takes that part. The capital or available budget is sufficient enough to go about both sales and customization of the jersey.
One of the things that makes the business such a reasonable business choice is popularity of jerseys and football generally in the country. The demand for the product is quite high and even sometimes it is worn for other reasons asides football such as fashion. Some jerseys are really fashionable and individuals can just wear them just for a regular outing. This makes it even more reasonable as it is not only football fans that wear them thereby increasing the demand for the product. A good demand for a product like this usually translates to good amount of profit coming in thereby making it a good business.
Starting the business is not really a difficult thing to do as it can be operated just like a regular buying and selling business excluding the customization part of the business. It is business that can be started by almost anyone as long as they know what they’re doing and are ready for everything the business entails. It is not a business that requires any kind of professional experience or educational qualifications though you will definitely need some level of training to know how to operate the machines used for customization very well. This training can either be gotten from an expert who knows how to go about it or from tutorial videos on YouTube.
In the next sub heads, I’ll be discussing the steps involved in starting a jersey sale and customization business in Nigeria and some of the things that might prove useful under each step to ensure that you’re doing the right thing and also making good amounts of profits or income from the business you’re starting.
No matter what you’ve heard someone saying about a business and how well success is assured or how lucrative it would turn out, always try to do your own research. The research will not cost anything except your time and that time will prove to be well spent when the business starts and the successes starts coming in. It is important to do a thorough investigation about the business since you’re going to be investing your money into it and you’ve never been involved in the business. Some hours of research won’t hurt.
The research is always meant to give you an idea of what to expect and the challenges ahead to be faced. It teaches future entrepreneur how the business works and what success means. It shows the risks involved and the ways to tackle them. It also gives ideas on how to sustain the business and work towards more success. Imagine missing out on any of the mentioned points, it’s more like being less equipped about something especially something you plan to spend money on.
There are experts in the business, of course, so also look to advise from these individuals as they are most likely the best bet for reliable information on the business. Take note of even the smallest things during the research period and pay close attention to how to stay and survive in the business. The research is as important as anything in the business.
2. WRITE A BUSINESS PLAN
A business plan needs no introduction. It is equally as important as some of the other processes or things involved in the business. After a comprehensive and thorough research has been conducted, entrepreneurs must now put all their ideas into paper after, of course, deciding to start the business. The business plan will cover things like the way you plan to operate, the cost of several things, how you plan to market your business, future projections and also contingency plans.
The business plan serves a number of purposes. In cases where individuals might need to get investors or even get a loan, it will prove useful as it will contain all that needs to be known concerning the business. It is also going to serve as a point of reference for the proposed business.
3. CAPITAL AND LOCATION
The need for capital in starting a business cannot be overemphasized. The capital needed for this business is usually small though it still depends on the capacity you intend to start with. A location is not really important if you’ll be starting your own from the comfort of your home and especially if you’ll be working with the small scale option. The large scale option which also includes customization will need a location and you can simply get a low budget place with large turnout of people around. Also make sure you’re not close to competitors.
4. GETTING THE PRODUCTS
At this stage the business is about the start. You’ll need to visit markets where these jerseys are sold and get them at reasonable prices. You can also get more than one place so you can always alternate when you want or when there’s an issue with one of the suppliers. Jerseys are sold in boutiques and also in general markets so it won’t be hard getting it. You can also order for it online from trusted vendors. For the customization aspect, you’ll definitely need machines such as computerized sewing machine and serger machine. You might also need a dispatch rider to help you with delivering products to customers.
5. MARKETING AND SALE
As one of the aspects of the business involves working from home, you can simply create social media accounts for your business and advertise through them. Referrals and word of mouth will also go a long way in getting you customers.