HOW. TO START AN EMAIL MARKETING BUSINESS IN NIGERIA
As the world has really moved on from traditional or perhaps old methods of advertising, new ones have emerged with the introduction of technology and of course the internet which has brought the idea of social media as a very effective method of going about everything concerning advertising for a business. Social media is of course, not the only method available as there are some other quite effective methods which could also help businesses. One of such is Email marketing and it has actually proven to be one of the very useful techniques that can be used in not only advertising but also keeping in touch with customers and also potential customers.
According to Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is actually known to be one of the best marketing tools that can be used by business owners and companies to build trust and also create awareness for the business. It simply involves sending out email campaigns, which are series of messages used for a company’s marketing efforts that are usually sent out to multiple recipients at the same time, to customers and potential clients. Email marketing is something pretty easy to do though it might require some kind of specific technique to be able to properly run the marketing process. There are experts in this field and they are called email marketers and they are there to help individuals or businesses go about their marketing.
This business is quite new as it is not really practiced by many. It’s a lucrative business and a really nice option for entrepreneurs to try out. One of the main reasons why the business is such a really good business option is that many businesses today are moving towards the use of email marketing to go about their marketing journey. Not only does it help connect with customers but it also helps with connecting potential customers who might want to patronize your product but have not really decided or are still at an early stage in their buyers journey. Most times when companies have websites, they always try to get the emails of individuals who check up their website and after that they add them to a mailing list so that they can send promotional content to them, thereby getting their attention and potentially getting them to patronize the business.
There are specifically four types of email marketing campaigns and they include Newsletters, Acquisition mail, Retention mail and Promotional mails. All these different campaigns have their different uses and when they need to be applied. An email marketer simply helps the business owner or company to either get on board or retain them with quality messages which can either be constructed by the marketer or the company. It is becoming really lucrative as many people are trying it out for their businesses, even if small.
Starting the business is not really a difficult thing to do. Infact, there are softwares and platforms that actually make it easy to go about your email marketing business. All you’ll most certainly need is just dedication and the ability to come up with quality content and also techniques that can be used to lure customers to a brand. You might need a level of training to be able to fully undertake everything concerning the business but you don’t neccesarily need any form of educational qualifications or prior experience. There are online courses for learning so it shouldn’t be really hard getting a place to learn it.
In the next sub heads, I’ll be discussing the steps involved in starting up an email marketing business in Nigeria and some of the important things under each step that might prove useful during the course of starting the business to ensure that you’re getting customers, going about the business really well and also being successful at the business.
No matter what you’ve heard someone saying about a business and how well success is assured or how lucrative it would turn out, always try to do your own research. The research will not cost anything except your time and that time will prove to be well spent when the business starts and the successes starts coming in. It is important to do a thorough investigation about the business since you’re going to be investing your money into it and you’ve never been involved in the business. Some hours of research won’t hurt.
The research is always meant to give you an idea of what to expect and the challenges ahead to be faced. It teaches future entrepreneur how the business works and what success means. It shows the risks involved and the ways to tackle them. It also gives ideas on how to sustain the business and work towards more success. Imagine missing out on any of the mentioned points, it’s more like being less equipped about something especially something you plan to spend money on.
There are experts in the business, of course, so also look to advise from these individuals as they are most likely the best bet for reliable information on the business. Take note of even the smallest things during the research period and pay close attention to how to stay and survive in the business. The research is as important as anything in the business.
2. WRITE A BUSINESS PLAN
A business plan needs no introduction. It is equally as important as some of the other processes or things involved in the business. After a comprehensive and thorough research has been conducted, entrepreneurs must now put all their ideas into paper after, of course, deciding to start the business. The business plan will cover things like the way you plan to operate, the cost of several things, how you plan to market your business, future projections and also contingency plans.
The business plan serves a number of purposes. In cases where individuals might need to get investors or even get a loan, it will prove useful as it will contain all that needs to be known concerning the business. It is also going to serve as a point of reference for the proposed business.
3. SELECT A NICHE
Like I’ve mentioned earlier, there are quite a number of email campaigns that can be used for marketing. These types might be used to decide the niche for the business. Email marketers are usually employed for several reasons which could be building email lists, sending out good copy to customers, and lead generation. Depending on your expertise and also what you’re comfortable with, individuals can select whichever one they want to specialize in for the business.
4. GET AN EMAIL MARKETING SOFTWARE
This is of course, one of the major points of the business. You’ll need to get a software that can help you with the email marketing. You’ll need to purchase the software to be able to use it as you’re not likely to find a good software for free though there are options for free trials in some of the good ones around. A good email marketing software should be able to send bulk emails, used to develop content, create email list and track sent emails if they have been delivered, read or not.
Social media can be used to advertise the business and get more customers. Also, you can encourage your customers to inform other people about the business.