KUSNAP SERIES: TOOLS E-COMMERCE BUSINESS MUST HAVE
You might have heard about a few stories of entrepreneurs who successfully established some of the most stable and groundbreaking e-commerce businesses in the last few years. However, it is also important to note that some of these successes happened serendipitously as the explosive outcomes were unexpected. On the same line, almost nothing has been said of the other failed businesses, whose stories could help to reposition upcoming business ventures and entrepreneurs. Therefore, looking at the failed and successful events, upcoming entrepreneurs must think deeply before any action, and never just join the bandwagon without first equipping themselves with the necessary tools that will help their businesses to move to the expected ideal grounds. The tools that we are about to share have gone a long way in helping e-commerce/digital companies to attain successful heights. Thus, acknowledging and deploying them will rebrand and transform your businesses beyond imagination.
Before touching on these tools, we would like to give you an example of one of the most successful e-commerce brands in the last year, as well as unearth its secrets to success. You might already be using www.kusnap.com or heard about it, but for those who are yet to know about Kusnap, which has in no time become a top-class brand in the business industry in Nigeria and across Africa; Kusnap is a successful e-commerce brand in Nigeria. Here are seven business tools utilized by Kusnap Africa that every business owner and entrepreneur require to start and grow successful e-commerce businesses:
- Selection of an e-commerce platform
This the first and one of the most important things required of any business wishing to become e-commerce. It measures the future outcome of a business, showing success or failure. The e-commerce platform you choose has a lot to do with the success or downfall of your business. Therefore, it is important to carefully consider your options before selecting any platform.
A platform like www.kusnap.com is specifically designed for e-commerce stores. One of the best things to enjoy about Kusnap is that it already features great tools and services that ensure the success of your business. Kusnap provides tools that enable you to manage your business more efficiently without putting you through a great deal of stress, as you might experience in your physical stores. Kusnap, as an e-commerce platform, has inbuilt themes, so you are free to select the one most suitable for your business.
- Digital payment processing systems
Business owners and entrepreneurs are able to earn more money and convert customers by making products and services purchasable online. This is exactly what Kusnap is offering businesses on its platform in the coming months. Kusnap is to embed a secure, third party payment provider to ensure that your online transactions are as safe and seamless as they can get. The integration of digital payment processing systems helps a lot with the management of payments and can help take your business a step forward.
- Email marketing platforms and services
Email marketing is one of the most effective marketing campaigns you could ever trust to deliver target customers for your business. Email marketing allows old and new customers to know more about your brand, products and services.
Having your business in an e-commerce platform such as Kusnap assures you of this and many other marketing campaigns that have proven their effectiveness over the years. Kusnap employs the best email marketing campaigns to help boost the visibility, exposure, and understanding of what your business has to offer. This way, Kusnap influences the buying decision of your target customers, turning visitors into buyers.
- Advanced analytics and tracking
Brands and businesses that have a running e-commerce site are required to track, as well as analyze the sales information for their business. Through Kusnap, businesses on the platform can be provided with behavioral customer engagement automation which helps them to have a clearer understanding of the buying habits of their target customers.
Regardless of whether you are focused on making more sales or increasing the performance of your website, the Kusnap website helps to test valuable data points on your business to see what changes are required to maximize efficiency and reach the projected growth.
- Shipping service integrations
Logistics is one of the most important units in an e-commerce business, and an unconsolidated logistics unit can make the business run into all sorts of problems. To make things clear, every e-commerce business is required to be fully aware of how to handle logistics. Thanks to Kusnap, which is coming up with shipping service integrations to help fulfill orders in the coming months. This is ideal for e-commerce businesses as it helps to automate order generation, as well as marketplace fulfillment with high efficiency and minimal lead time.
- Social media management solutions
Another effective marketing strategy that is proven to be one of the best in providing exposure and engagement with brands is social media. Looking around today, there is no successful e-commerce enterprise today without a known social media presence. This highlights the importance of maintaining a social media presence by keeping your audience engaged with different content related to the various products and services offered.
Kusnap offers one of the highest standards when it comes to social media marketing and management. Kusnap keeps customers engaged through its social media accounts with content that covers products from businesses available on the platform. It helps create and organize contents that are based on your business needs.
- Customer support management
Despite the effectiveness and efficiency of all the tools and services that will benefit your e-commerce business, if your customers are not satisfied, then the tools are meaningless. There are many customer relationship management (CRM) tools around today, most of which help brands to understand how customers feel about different products and services offered. Many of these tools are designed to offer the best shopping experience on your website. It also tracks the experiences of customers through an intuitive interface that distinguishes between great and terrible customer satisfaction.
Kusnap employs these tools to help in providing customers with a top-class shopping experience by integrating the customer support management tools that can help to give businesses on the platform a competitive edge when compared with other e-commerce sites.
Indeed, moving your business from the physical store to a digital store is such a huge leap, especially during this pandemic. Any business with the aim of growing exponentially through enhanced sales and exposure to a much wider target market should consider e-commerce. Using the tools highlighted above will definitely help your business maximize results, while also providing your customers with a satisfactory shopping experience that makes them come back for more.
One such e-commerce platform which has all the tools outlined in this article is Kusnap whose CEO, Idorenyin IWE, has promised to roll out other advanced business tools that will help Nigerian entrepreneurs in the coming months. Already, the existing tools on the Kusnap system have the latest technological advancement, helping to get your business to the desired level where you would want it to be. As an e-commerce platform, Kusnap Africa is a viable brand you can join to achieve success in your business while also becoming a credible and reliable brand everyone can trust. Join Kusnap today, and be part of the wonderful journey to success.