Kusnap: The ABCs of e-Commerce Marketing
Fundamentally, e-commerce has to do with buying and selling of products and services over the internet, and it has recently become the most trending topic. According to Nasdaq, it is expected that 95% of purchases will be facilitated through e-commerce by 2040, however, the recent pandemic has shrunk the timeline making experts argue that the 95% of e-commerce purchase could even be reached 10 years earlier than projected. Undeniably, the Western world has been performing better than the rest of the world in e-commerce, but there is a recent upsurge in the world, especially in Africa, and particularly in Nigeria. This new development is aided by the increasing penetration and rapid advancement of technology across the world. Day by day, more people get exposed to different technologies, which have significantly impacted the general way of life, and businesses seem to take the lead. In the face of Covid-19, about 75% of sellers and buyers now prefer digital options over face-to-face due to convenience, safety, and speed; and thus bringing drastic revolution into the business world.
In the recent decade, technology has been very influential and played an important role in transforming businesses. Today, many business owners and entrepreneurs are more inclined to e-commerce, while those who are yet to become part of it are scrambling to get involved as soon as possible. As for people who are still new to the topic of e-commerce marketing, we will give a detailed overview of what e-commerce marketing is and why many businesses are taking up the option.
E-commerce marketing is simply the art of creating awareness and action towards your business, which is available and accessible electronically, i.e. through the internet. The main goal of creating this awareness is obviously to increase the exposure of your business and relate it to the target customers, which will eventually result in an exponential boost in sales. Going forward, we are going to break down the concept of e-commerce marketing using simple terms.
Since e-commerce is something you will find online, e-commerce marketers make use of internet tools like social media, digital content, search engines, email marketing, and many others to attract customers and directly influence purchases for your business. Kusnap, which is a reputable e-commerce brand in Nigeria, will be used as the basis to illustrate e-commerce marketing.
As you might already know from our introduction, using the internet for e-commerce marketing is most effective, considering the wider reach of the internet all over the world. This means that anything posted online could be available to anyone from around the world. Many businesses across the world make use of e-commerce marketing to help improve their visibility, reach objectives, and develop rapid growth for the brand.
Types of Ecommerce Marketing
In order to have a better understanding of what e-commerce marketing strategy is all about, we will explore the popular marketing channels you might already be familiar with, and how they can be utilized to boost your e-commerce business.
- Social Media Marketing
Social media is one of the widely used platforms on the internet. Here, you will practically find anyone from different generations and categories ranging from the old, young, professionals, students, schools, to the government agencies. As a result of this widespread presence on these platforms, many companies, brands, innovators, contractors, startups, and other forms of businesses create pages on, especially the most popular social media platforms such as Facebook, Twitter, Instagram, YouTube, and so on. This helps these brands and businesses to connect with their audience and customers via posts interactions and other interesting updates that would keep them engaged about their products or services.
One such example is www.kusnap.com, which is an e-commerce brand that offers everything you need to successfully buy and sell your products. It is an online marketplace never experienced before in Nigeria, as it offers features that make buyers and sellers feel as though they are carrying out transactions in actual markets. It incorporates features that allow you to negotiate price, chat, review products, and lots more; giving buyers and sellers the real market experience from the comfort of their homes, or wherever they might find themselves.
As an e-commerce brand, Kusnap helps businesses on its platform to run free marketing campaigns which helps boost sales and growth of the many businesses available on the platform. These campaigns are run through the most popular social media networks that fit the needs of the brand.
- Content Marketing
Content marketing is synonymous with blogging and vlogging (video blogging). It helps brands to improve their search engine ranking by creating content that provides answers to questions related to the industry within which the businesses operate. It is all about the content that engages your customers and visitors who know nothing about what you do.
This might seem unrelated to brands that sell products online, but it is. This is because content marketing helps your brand generate articles and videos that translate into transactions on your platform.
Below are a few ways Kusnap uses content to market its business. E-commerce marketers can learn a great deal from it.
- Optimized product page copy
Kusnap has an optimized product page for concise and product-driven keywords that include the name of the product. For example, if you sell Toyota cars through Kusnap, a Google search for blue Toyota cars will definitely produce a product page like yours; provided the term has been added on the page.
- Relevant blog posts
For businesses that sell synthetic flowers through Kusnap, blog posts about “how to decorate homes” on the platform definitely go a long way in drawing the attention of people interested in home decorations, regardless of the location of their homes.
This improved engagement allows you to create posts that move customers into action to buy your products or services. Posts like “how to choose the right flowers” convert your customers into buyers.
- Put product-related videos on YouTube
It is a fact that there are billions of people who actively use YouTube daily, which means that there is a high probability that the target customers for your business are there. So this massive audience on the platform makes it a perfect place to share what you sell. Kusnap uses YouTube by creating highly searched keyword content and then sharing these contents related to your products. YouTube has also proven to be the best platform to upload do-it-yourself (DIY) videos and videos on how to use your products.
- Keyword-driven FAQ section
To get more people to your product page, Kusnap creates a Keyword-driven FAQ section that answers all the questions related to your products on their platform. Kusnap has an FAQ page with responses to high volume, long-tail keyword searches to get customers into your product page.
- Search Engine Marketing
Search engine marketing (SEM) critically explains search engine optimization (SEO) and paid advertising. SEO is dependent on the brands’ awareness using Google’s ranking algorithm to optimize content another one is pay-per-click (PPC) campaigns, which display campaigns, or product-specific ad campaigns that allow you to pay for top spots on search engine results pages.
Through Google’s PPC campaigns, brands are assured that any target customer who enters search terms that coincide with the terms of your brands’ campaign will definitely see a link to your product page. This is however at a cost, as you are obliged to pay Google per click on your result page.
- Email Marketing
While most people feel this type of marketing is archaic and irrelevant, it has proven to be of huge value to many brands who make use of it. One of the most interesting parts of email marketing is its automation. This is simply about creating a campaign for users sorted through respective interests or points in a buyer’s journey.
One of the most effective uses of email marketing is the Post-Purchase Follow Up. This is used when a user who pre-agreed to receive emails from you purchased a product from your page. Brands like Kusnap send a follow-up email after product delivery to keep customers engaged through customers’ interest in that product line.
Another place where email marketing is effective is through the abandoned shopping cart. Many customers leave their shopping carts unattended due to reasons relative to particular users. Sending emails to understand the problem and help retain their interest in such a product is important. So when a customer has an abandoned shopping cart, it’s advisable to send a reminder email that will ensure they finish the checkout process.
- Influencer Marketing
When people hear about an influencer, what usually comes to mind are those Instagram, Twitter accounts which have thousands to millions of followers advertising products. However, influencer marketing is all about people and brands that may help businesses influence their target customers.
Since influencers create cordial relationships with their followers who like and trust them, it is easy for them to get the attention of people to your products either through a sponsored post or simply a recommendation. This has worked a lot of magic in the business world for years now.
- Affiliate Marketing
This is one of the most utilized types of e-commerce marketing by brands. For a fact, up to 85% of brands employ affiliate marketing to help improve sales and reach of the brand. Affiliates are often individuals or businesses who help to sell your products online for a commission.
As opposed to influencers, affiliate marketers bring the attention of people to products through some rather old tactics, which has so far proven to be effective. These affiliates do all the marketing for your products through paid advertising, content marketing, and other means to drive traffic to your product page.
E-commerce marketing is the most effective tool utilized by brands with businesses online to generate traffics to their product pages, and influencing the buying decisions of such customers. Over the years, it has been key to the success of lots of brands, chief of which is Kusnap.
Kusnap as e-commerce makes use of each of these marketing techniques to help brands and businesses on the platform reach their goals and objectives by increasing visibility, engagement, and eventually the sales of products to the target market. That way, brands on the platform achieve great success.
Are you a business owner in retail stores willing to move your business online i.e e-commerce? Join Kusnap today to enjoy all of these benefits.