KUSNAP PRIORITIZES HUMAN CAPITAL DEVELOPMENT IN NIGERIA
The long-awaited Kusnap Virtual Entrepreneurial Institute has finally been setup!
No economy can develop without skilled human resources, which are a necessary tool for driving the growth of any country and its citizens. Kusnap, in its position, has prioritized human capital development for its growth strategy, especially for the Nigerian market.
Interestingly, Nigerians are the most important source of productive economic growth for Nigeria, which is why Kusnap identifies the need to train personnel for the growth of the economy. To meet this goal, Kusnap set up a Virtual Entrepreneurial Institute, an institute for Nigerian Entrepreneurs, leading Micro-, Small- and Medium-sized Enterprises.
Kusnap is implementing ways to give back to the Nigerian community through its human capital development program. The e-commerce industry in Nigeria is experiencing exponential growth. Statistics from Statista offer a projection of US$4.942B by the end of 2020. There is an expected annual revenue growth rate (CAGR 2020-2024) of 15.9% that will result in a projected market volume of US$8.917B by 2024. This program will help interested Nigerians by offering them the necessary training to improve the figures of skilled human resources who will be willing to tap into this exceptional opportunity. In return, it will result in the growth of the brand, as well as improve the quality of human resources within the eCommerce space in Nigeria.
Idorenyin Iwe, CEO of Kusnap, wants traders on the platform to get used to modern technology. This is to enable them to succeed in the present business environment, hence the development of the free Virtual Entrepreneurial Institute. The goal is that sellers and buyers will receive the necessary skill set, and these skills will improve their well-being and the chances of success. To this end, Kusnap will be collaborating with third-party platforms across Nigeria to ensure that all community members are able to function in the online marketplace.
Kusnap is a customer-centric company. It has enhanced its product by creating more user-friendly features. In December 2020, version 2.0 of the Kusnap Online Marketplace will be available to the public. This new version of the Kusnap eCommerce application will carry vital features such as High-Level Customer Security, Improved Categorization, Best User Experience, and Trending Groups.
For the most part, the GROUP function allows a sense of social networking that enables users to discuss their products and services and other essential subjects through reviews, right there on the platform. This feature is also utilized by sellers to give more information about their products and services, to connect deeper with customers.