USING TWITTER TO ADVERTISE YOUR BUSINESS
As an entrepreneur, marketing proves to be one of the important stages in the creation of a business. With new ideas formed, capital available and things already in the works, the next thing or one of the most important things related to customers and how to get your money is marketing. Though marketing involves things like packaging and branding of the products, the main point for entrepreneurs after that is to run adverts and do whatever it is within their power to get customers through advertising. This process, advertising, simply helps bring out the business to the market and potential new customers to be able to see what you have developed. A business is not complete without this.
Social media in recent times, has shown that it has capabilities of fulfilling this important need for entrepreneurs. Traditionally, methods of advertising are quite different from it and include things like running adverts on TV, Radio, billboards, and so many others like that. Some of these methods might even be extremely expensive and not suitable for small scale business owners or even business that don’t even require physical presence to run. Over the years, the social media community has grown with over billions of individuals spending a lot of time using it for their different reason. This gives businesses an edge as they can go about their advertising to this wide range of users.
Not only does it let you connect with these users but it also gives options, even better ones, than the traditional methods would offer. This, of course, doesn’t make the traditional methods useless as it also has its own benefits. Social media is a collection of several platforms which are all useful in their own way and have numerous benefits for business owners to use. One of these platforms is Twitter and it is one of the most popular social media platforms available in the world today.
BRIEF HISTORY OF TWITTER
According to Wikipedia, Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software. With twitter, individuals can post text, video and even audio for their followers. Followers are people, pages or companies who like your business and want to continue seeing things from you as you post them.
Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. By 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of 2018, Twitter had more than 321 million monthly active users. Twitter remains one of the most used social media platforms by individuals and businesses as they look to advertise their products.
One thing about Twitter is that it is a really simple social media platform that can be easily operated by almost anyone. It allows individuals connect with different people and post things as they happen. With Twitter, you’re able to connect with the latest trends and happenings in the social media space which could also have a hand in getting you followers and connecting with your potential customers.
Twitter is a really useful marketing tool as it really ensure that individuals are able to go about their business advertising and access its other features to adequately promote their businesses. Social media always comes with numerous benefits and so does Twitter. It’s available for entrepreneurs who own any kind of business even if it’s solely online and without physical presence. In the next sub heads, I’ll be discussing some of the major benefits of using Twitter to advertise your business.
1. EASE OF ACCESS
Just like some of the other social media platforms, Twitter is also a very simple social media platform to use. You don’t need any kind of extra level of special training to be able to use the platform correctly. It is accessible on laptops, computers and even smartphones as you can easily download the app and start using. Once you’ve registered and created your account, you can just simply go about your marketing strategies. It’s also something that you don’t really need any kind of work to go about. It comes with comfortability and you can completely operate it from the comfort of your home without any issues.
2. BUILDING BRAND PERSONALTY
This is one of the reasons why Twitter is a really good marketing tool for individuals. It’s features and timely manner of approach allows brands be able to connect with customers and build a really good image for the business. Twitter is almost similar to a news platform and you can get trending topics and stories in which you can engage. As you engage in some of the trending discussions, potential customers get to see your opinions and if they also believe in your opinion, there’s a chance they’ll follow and patronie your business. How you tweet and engage with your audience will be very useful for your brand personality. According to a sproutsocial.com survey, some of the behaviors that helps brands in building their personality and also connecting with customers include liking and responding to customers, participating in relevant conversations, and supporting a cause that consumers personally support.
3. PROVIDING SWIFT CUSTOMER SUPPORT
As twitter allows individuals to be able to connect with customers in such an easy way, it also allows them be able to ask for help and also get a very quick response. With some of twitter’s advanced features, entrepreneurs are able to even check where their brand names are mentioned so they can interact and see if there is need for customer support. It also allows them monitor brand reputation as they can just easily see what people are saying about their brands and also what they need to improve on.
Twitter is one of the biggest social media platform in the world today. It has a large user base of about over 300 million users that actively use the platform. As a business owner, you get a chance to advertise to a wide range of users who might become potential customers of your product or service. You’ll also be able to connect with people who have similar interests related to your business through hashtags and joining conversations on trending topics. Twitter is used on a daily basis by many individuals for their different reasons and you get a chance to connect with these people and drive your message to potentially meet these wide user base.
5. MEASURING PERFOMANCE
Every individual has a goal in marketing and it’s definitely to increase awareness and get people to like their products. You should also be able to measure performance to be able to know if you’re on the right track or you’re simply not doing enough. Twitter allows users to view their performance as they go on their marketing journey. You can check for things like reach, engagements, conversion, revenue and so on with Twitter. Depending on the Twitter Sponsored Ad format used, you’ll be able to get different metric results on your marketing efforts.
Next up, How to use TWITTER to go about your marketing
With Twitter, business owners can simply create individual accounts and still go about their business advertising from there.
1. You can simply register or create a twitter account by visiting twitter.com from the web, or by downloading the twitter app from the web, Playstore or Apple Store depending on the device being used.
2. Click Sign Up
3. Fill up your details and pick a username
4. Complete the registration process; add details to your bio, then also a display picture and header.
5. Create your first post and tweet
6. Invite audience and continue your marketing journey. You must have already developed a marketing plan for your business and it’s what you will now implement as you go on with Twitter.